About Us

Our Vision
Love Over Lust Co. is more than clothing—it’s conviction. We exist to shift culture by putting love first in a world that often glorifies the temporary. Our brand challenges people to rise above the distractions of lust, ego, and materialism, and instead choose love, faith, and purpose.

Faith in the Mix
We believe faith is bigger than religion—it’s about trust, hope, and believing there’s more to life than what we see. For the believer, our message connects to the call to live out love daily. For the unbeliever, it’s an invitation to experience clothing that carries deeper meaning while still embracing authentic street culture.

Our Style
Urban. Clean. Each piece is designed to represent strength, hope, and resilience. Faith meets fashion—without losing the raw edge of streetwear.

Our Community
Love Over Lust Co. is for all people: the ones walking by faith, the ones searching for meaning, and the ones simply looking for bold style that says something real. We are uniting a generation through clothing that sparks conversation and points back to truth: love wins.

Our Future
We see Love Over Lust Co. on every street, every stage, and in every culture—bridging faith and fashion, believers and skeptics, style and substance. This is more than a brand; it’s a movement of faith expressed through streetwear.

The brand is cultivated by the concept "Dont Lust Me Love Me"